Flood Defenders Website

This is a website for Flood Defenders, a flood advocacy brand in Florida that I worked on through several iterations. The first web build came out of a rebrand and a new style guide. I initially worked in WordPress and later moved to HubSpot and led a team of developers to continually improve and update based on usability testing and new learnings. For example, I saw that the About Us was getting heavy action in our heatmaps and I dug into our recording and tagged where people were spending the most time to build a hypothesis that the audience was skeptical about our brand. As a result, I made a recommendation that we build a more comprehensive “Who we are” statement.